Increase Your Knowledge Of Google Ads Here:
Formerly known as Google AdWords, this platform is a digital advertising solution to promote businesses, products, and services on various channels, including Google Search, YouTube, Gmail, and other services of the tech giant. Running ad campaigns on this platform requires a Google Ads account, which lets you choose goals for your campaign, determine targets, and place bids.
By running your advertisements on Google, you display what you have to offer to a qualified audience right when they’re ready to take action. Whenever a user searches for a product or service related to yours, your ad is the first thing he/she sees on the SERP (Search Engine Result Page). Google Ads is ideal to lead more customers down the lower stages of your marketing funnel.
- Search campaigns – usually in text form, these ads can show on Google SERPs when someone searches for a product or service similar to yours
- Display campaigns – usually in image form, these ads appear on websites or apps that your customers visit
- Video campaigns – usually 6 or 15-second videos, these ads show right before or during YouTube videos